Advertising Age recently featured SPI's plans for their 10 million dollar ad campaign to promote the benefits of plastic. Below is the interview with William Carteaux, SPI President and CEO. The campaign is planned to last 4 years and utilize various mediums, including twitter and facebook.
With new information emerging on the effect plastic is having on the environment , I hope Carteaux will reallocate some of the 10 million dollar budget towards building more recycling centers, and informing the public about recycling their plastics. If he decides otherwise, this plastic promotion campaign will only tragically increase plastic consumption and waste, not recycling. A grand advertising budget and social media are great things...please use them wisely.
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