a Truthful Ad Campaign

The Surfrider foundation, a nonprofit environmental organization focused on the coast, has taken up the plastic issue. Their mission is "the protection and enjoyment of the world's oceans, waves and beaches for all people, through conservation, activism, research and education. Surfrider’s campaign is called “Rise above Plastics” has had great success. Many of its chapters have even succeeded in getting their local cities to ban plastic bags. Surfrider continues to educate people on the truth about plastic, reaching members worldwide. I thought I’d share with you some images from their “Catch of the Day” ad campaign. Innovative and clever, the campaign consisted of repackaging plastic and other material debris found on the beach and in the ocean and displaying it next to seafood for sale in supermarkets (until the store eventually discovered and removed them) The packages were also photographed and used for print and billboard ads.







As both an advertising major , and ocean advocate, and former Surfrider foundation intern, this campaign is one of my favorite.